Founded in 1781, Izuu takes its name from its founder, Izumiya Uhee, from a time when lightly salted mackerel from Wakasa was becoming popular in Kyoto, and the custom of eating sabazushi at festivals and ceremonies became common. Seeing an opportunity, Uhee began delivering these treats to the city’s geisha districts. The business passed from generation to generation, and the current, eighth generation owner-chef preserves the tradition of whole-mackerel sushi to this day.